Parc de Vincennes

This project involved creating a brand identity for Paris and a functional wayfinding system for a city park of choice. My challenge was to stay away from using tourist landmarks when creating the brand. The hearts double as flower petals, which signify love and romance. The red represents passion. The gray tones contrast the red and add a modern presence. The type is large and contrasts the colour scheme so that it is easily readable from a distance.

Programs Used

Illustrator